Renault's home auto show in Paris this Fall will mark the beginning of a new styling direction for the brand, and that means a new concept car. The DeZir is the first major project under new design vice president Laurens van den Acker and according to Renault, it represents the vision of 'simple', 'sensuous' and 'warm.' From where we sit, the shape certainly fulfills the first two elements and the bright red finish is downright hot.The DeZir wouldn't be a modern Renault concept if it wasn't powered by electrons, and such is the case for this coupe. Energy storage comes by way of the same size 24 kilowatt-hour lithium ion battery pack that sits under the Nissan Leaf, and the driving range remains the same 100 miles. Unlike the Leaf, the pack in the concept is configured for Quick Drop exchanges.
DeZir is the first project to be led by Laurens van den Acker and exemplifies the brand's new philosophy with regard to design. It also marks the implementation of the strategy based on the notion of a 'life cycle'. The first step involves falling in love, an experience that is perfectly illustrated by DeZir's powerful, sensuous styling and bright red finish; red being the colour associated with passion."DeZir is a statement of our new formal design language which conveys notions such as movement, sensuality and emotion through ideal proportions, in much the same way as an object whose forms have been honed by nature. The result is a warm, stimulating design that says 'Renault'," explains Axel Breun, Renault's Director of Concept Car and Show Car Design.
Fluidity was an overriding theme from the initial preliminary sketches, and was expressed by a blend of simple forms and generous volumes. "My early source of inspiration stemmed from the liquid sensation, wave-like movement and contrasts in light associated with certain rippled surfaces," observes Yann Jarsalle, who was in charge of DeZir's exterior styling. "By directly laying out volumes and not just joining together a number of surfaces by lines, I felt more in tune with the world of sculpture than with that of architecture."
The result is a two-seater coupé which is both sculptural in spirit yet perfectly harmonious.
DeZir's shape features prominent wheel arches that accommodate 21-inch wheels, the design of which took its inspiration from the notion of movement.
Meanwhile, the sides feature a combination of flush and recessed forms that play on contrasting light
2010 Renault DeZir Concept Front view
2010 Renault DeZir Concept Wallpaper
2010 Renault DeZir Concept Side view
2010 Renault DeZir Concept Back wallpaper
2010 Renault DeZir Concept Back view
2010 Renault DeZir Concept Inside view
2010 Renault DeZir Concept Interior
No comments:
Post a Comment