"The new Sportage is fresh and bold and could not be mistaken for anything other than a Kia," said Peter Schreyer, Kia's Chief Design Officer. "It embodies Kia's new-found visual dynamism by successfully taking the key features of an off-road vehicle - the raised ground clearance, the commanding driving position and heightened sense of security - and enveloping them in a sleek and urban-friendly design with global appeal. With its athletic and muscular design the Kia Sportage fits its name perfectly."
Sitting below the central bonnet-mounted badge, the 'tiger face' sweeps out to effectively frame the grille before broadening out and encompassing the car's large and piercing headlamps to create a distinctive and powerful face. The strength of this look is reinforced by the clamshell bonnet and its contours that run into raised shoulders as they flow down to meet the headlamps.
New Kia Sportage will be available in a stunning new metallic colour - Techno Orange - and first impressions will also be enhanced by the new bright chrome finish for the front grille- the strong Kia 'face' - as well as the bold reverse-angle C-pillar, the wider track, purposeful stance and much closer relationship between the wheels, tyres and wheel-arch - creating a premium appearance and echoing the precision and care that has been applied to the entire vehicle.
Inside new Kia Sportage, the styling echoes the new kind of dynamic aesthetics created by the exterior appearance and establishes a new kind of ambience, with top-quality fit, discreet trim accents and the availability of numerous high-tech features. New Sportage will be built with a choice of two equipment levels, LX and EX (for details see Section 8), plus a wide range of options.
The longer bodyshell and longer wheelbase, plus the extra interior width ensure that occupants of the new Kia Sportage will enjoy its spacious cabin. The adoption of a reverse-angle for the C-pillar moves it 186 mm further back - compared with the previous model - placing it behind the rear seat passengers to provide them with a clear view out. Entry and exit from the cabin is made easier by lowering the seats by 29 mm and the top of the door sills by 31 mm.
Driver comfort is enhanced by the adoption of a floor-hinged accelerator pedal that allows smooth control of the throttle and by the increased range of fore and aft sliding movement available for the driver's seat - 24 mm more than the previous model. As an option, heated front and rear seats can be specified.
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